What it syncs
HubSpot fields in Intercom
Your support team sees what sales knows: the HubSpot fields you choose appear on the customer in the Intercom inbox, fresh whenever the customer writes. Included in Pro.
How it works
- Choose HubSpot contact properties in the settings, under HubSpot contact fields shown in Intercom. The defaults are lifecycle stage and lead status.
- Each one becomes an Intercom contact attribute. Its name is the property name with hs_ in front (properties that already start with hs_ keep their name). YTI Sync creates the attributes in Intercom the first time.
- When a customer starts a conversation or replies, YTI Sync reads their HubSpot contact (by email) and writes the values to their Intercom contact, within seconds, before your team answers.
Examples
| HubSpot property | Intercom attribute | Example value |
|---|---|---|
| lifecyclestage | hs_lifecyclestage | Marketing Qualified Lead |
| hs_lead_status | hs_lead_status | In Progress |
| industry | hs_industry | Computer Software |
Dropdowns, radio buttons and checkboxes arrive as the labels your team sees in HubSpot, including your own lifecycle stages; several checked options are joined with commas. Text and number fields arrive as they are. For owner fields Intercom shows the HubSpot owner ID.
Showing them in the inbox
In Intercom, open a conversation, and in the customer details on the right choose which attributes to show (or pin the hs_ attributes). They are ordinary Intercom attributes, so you can also filter, segment and route on them.
One way, HubSpot to Intercom
Changing an hs_ attribute in Intercom does not change HubSpot; the next refresh writes HubSpot's value again. Customers with no HubSpot contact are left as they are.